Viewers cannot smell a perfume through a screen. Your film needs a visual vocabulary: freshness, warmth, contrast or ritual. Choose one direction linked to the approved product story. Avoid filling every frame with unrelated luxury objects; the bottle and its identity need room to register.
Protect the bottle identity
Supply clear images of the bottle, cap, label and packaging from multiple angles. Include the real dimensions and liquid colour. Transparent glass and reflective caps need particular attention because generated refractions can distort labels. Approve a hero frame before animating, then check lettering and proportions again in the final export.
Translate notes into a sequence
A citrus opening might inspire crisp light and fresh motion; a warm base might suggest slower amber reflections. These are creative interpretations, not scientific scent demonstrations. Build a short sequence: reveal, material detail, ingredient-inspired atmosphere and product finish. If a note is not confirmed in the formula or marketing description, do not invent it.
Scope the launch deliverables
Separate the hero film from store-page loops, story cuts and static campaign images. Specify whether packaging is included and which languages the end card needs. Ask for versions with and without baked-in text so local copy can change without rebuilding the film. Sharbal Studio starts with product references and chooses CGI, photography or AI compositing for the required accuracy.
Practical checklist
- Supply bottle and label references.
- Approve the scent narrative.
- List launch formats and languages.
Do I need a physical sample?
It depends on the shot. Detailed product photography may support a digital concept; liquid demonstrations and exact real-world reflections can require a sample and filming.
Further reading
Official or specialist references for context. The workflow and examples above are studio guidance, not guarantees of campaign results.
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