A Google Ads management proposal should describe decisions and deliverables, not only promise more traffic. A business serving Dubai, Canada or the United States needs a clear connection between the campaign budget, the offer and the team responsible for converting enquiries.
Start with ownership and a commercial goal
Keep the advertising account under your business ownership and agree who receives access. Separate media spend from management, creative production and landing-page work. Define a useful conversion: a paid order, qualified consultation or accepted opportunity. A contact-button click may help diagnose behaviour, but it should not automatically carry the same importance as a sale. Ask how the agency will confirm measurement works before expanding spend.
Ask for an ongoing operating plan
A monthly scope should explain search-term reviews, negative keywords, advertisement development, budget decisions and reporting. Google’s search terms report helps reveal searches that triggered ads; it is not identical to your keyword list. Discuss how findings become actions. A Dubai campaign may need Arabic and English messages with separate landing experiences. Canadian and US markets may need different shipping promises, currencies or service territories rather than a single global advertisement.
Judge reporting by the decisions it enables
Request a report that connects spend to qualified enquiries or orders and explains what changed. Review the cost of acquisition alongside margin, sales capacity and conversion delay. A low cost per lead is unhelpful when the leads cannot buy. Agree a review rhythm and an escalation process for tracking failures, unavailable products and weak follow-up. Confirm who can approve budget changes and how quickly urgent problems will be communicated. For Sharbal Studio’s paid-advertising service, bring your offer and current reporting so the proposed scope addresses the real bottleneck instead of defaulting to more campaigns.
Practical checklist
- Confirm account ownership and access.
- Separate fees from platform spend.
- Define qualified outcomes and reporting responsibilities.
What should we prepare before requesting a proposal?
Share your website, target markets, available assets and the commercial outcome you need. Include recent reporting if available. Sharbal Studio can use this brief to scope the relevant service, deliverables, responsibilities and measurement plan before work begins.
Further reading
Official or specialist references for context. The workflow and examples above are studio guidance, not guarantees of campaign results.
Official platform guidance ↗Need paid advertising for your business?
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