Performance Max is not a substitute for a sellable product, reliable measurement or a working store. Before asking an agency to launch, prepare the information that lets campaign decisions reflect your catalogue and commercial priorities rather than simply advertising everything equally.
Prepare products and business priorities
Check product titles, images, prices, availability and destination links. Resolve feed or policy issues rather than assuming additional budget can overcome them. Explain which products have dependable stock, useful margins and realistic delivery times. Separate genuine bestsellers from items that merely generated clicks. For Canada, the United States and the UAE, check the actual delivery promise and currency customers will see, and avoid promoting products that cannot be fulfilled in the selected market.
Supply creative that explains the purchase
Prepare product imagery, clear benefits, accurate claims and video assets where appropriate. Creative should explain what the item is, who it suits and why the offer matters. Do not rely only on a dramatic brand film when shoppers also need dimensions, usage or packaging details. Agree how assets will be grouped around meaningful product themes and how the team will review destinations and generated variations. Keep a list of claims, visuals and pages that must not be used.
Choose a measurement and review framework
Verify purchase values, transaction handling and the difference between revenue and profit before evaluating return on advertising spend. Google’s retail guidance emphasises the relationship between product data, creative and conversion objectives; these inputs deserve attention before automation is expanded. Avoid promising a universal return from another brand’s case study. Plan reviews around product availability, conversion delay and commercial results. Sharbal Studio’s paid-advertising service can scope the launch alongside product creative, with feed remediation and technical tracking responsibilities stated separately so every dependency has an owner.
Practical checklist
- Validate product data and fulfilment.
- Approve creative themes and restricted claims.
- Verify purchase values before scaling.
What should we prepare before requesting a proposal?
Share your website, target markets, available assets and the commercial outcome you need. Include recent reporting if available. Sharbal Studio can use this brief to scope the relevant service, deliverables, responsibilities and measurement plan before work begins.
Further reading
Official or specialist references for context. The workflow and examples above are studio guidance, not guarantees of campaign results.
Official platform guidance ↗Need paid advertising for your business?
Tell us your market, objective and available assets. We will clarify the deliverables, production approach and costs before work begins.
Paid Advertising ↗Talk to Sharbal Studio ↗