A Shopping campaign can send attention to a product only if the product information and buying experience are ready. For a Canadian store, start with accurate catalogue data and transparent fulfilment details. Advertising budget should not be used to discover that shoppers see a different price at checkout.
Make the catalogue match the store
Review titles, variants, availability, identifiers and prices. Each listing should lead to the corresponding product and selected variant. Use clear product images and distinguish size or colour options correctly. Merchant Center’s product specification explains the required and conditional fields; the right data depends on the item and destination, so validate your own catalogue rather than copying a generic example.
Set the fulfilment expectations
Confirm your shipping coverage, cost and delivery information across the store and Merchant Center. Google lists Canada among markets where shipping settings or shipping attributes are required for free listings. Make returns information accessible and keep stock status current. If your supplier fulfils the order, understand their actual handling time before making a promise in an ad.
Separate discovery from the paid test
Eligible products can appear in free listings, but eligibility does not guarantee exposure or sales. Paid campaigns require their own budget, goals and monitoring. Start with a manageable product group whose margins and fulfilment you understand. Sharbal Studio can scope campaign creative and acquisition planning; feed repair, tracking and store changes should be clearly assigned before launch.
Practical checklist
- Match product variants and landing pages.
- Check shipping and stock information.
- Separate free-listing eligibility from ad budget.
Are free listings the same as Shopping ads?
No. Free listings do not require paying for those placements. Shopping ads are paid campaigns, with separate setup and performance considerations.
Further reading
Official or specialist references for context. The workflow and examples above are studio guidance, not guarantees of campaign results.
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