Plan page purpose, URLs and content migration before replacing an existing business website.
Inventory what already helps customers
List services, articles, projects, forms and important incoming links. Identify distinct questions each page answers and remove repetition thoughtfully. Update inaccurate information while retaining useful content. Do not delete an article library simply because its appearance no longer matches the homepage.
Map the new structure
Document old and new URLs, internal links and language counterparts. Plan appropriate redirects with the technical owner where addresses change. Keep titles and descriptions true to the page. A bilingual language selector should lead to the corresponding page instead of sending every reader back to the homepage.
Check the launch beyond appearance
Test forms, booking, media and mobile navigation. Review sitemap and indexing settings with the owner. Sharbal Studio can organise the redesign and content structure, with migration tasks explicitly assigned. A visual refresh does not require a new domain, and no redesign can promise search positions will remain unchanged.
Practical checklist
- Inventory existing pages.
- Map redirects and language versions.
- Test enquiries and indexing.
What should I prepare before starting?
Share your objective, market and available assets. We define the deliverables, costs and approval stages in a clear proposal before production.
Further reading
Official or specialist references for context. The workflow and examples above are studio guidance, not guarantees of campaign results.
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